Marketing Conferences 2027: Where to Exhibit, What a Ticket Costs and Who Attends

Listed by 2027 start date, with shows whose 2027 dates are not yet announced placed in their usual month, in the order of their 2026 editions. Updated September 27, 2026.

Eight 2027 marketing conferences where a company that sells to marketers can meet its buyers, with the same exhibitor facts for every one: who attends, how big it is, what a booth and a ticket cost, and what each show is best for.

The marketing conference lists that rank today give you highlights, a city and, at most, a ticket price, often without the year it belongs to. None of the ones checked for this page prices exhibiting or sponsoring. This list is written for the marketing, events or sales lead at a martech, agency, data, media or event technology company who has to decide where the 2027 budget goes. It is one of Events Authority’s conference lists by industry.

No host on this list publishes a booth price. All eight sell exhibit space or sponsorship on request, so the exhibit column tells you what to ask for, not what to budget. Tickets are different. Seven of the eight publish a ticket price, five of them for 2027 and two for their 2026 editions, and each one sits in its block below with the year it belongs to.

The shows fall into four kinds, and the kind tells you whose budget is in the room:

• Platform-owner shows. UNBOUND (HubSpot’s flagship event, formerly INBOUND) and Adobe Summit (Adobe) are run by a software company around its own platform, so the room is built for that platform’s customers and partners. They pay off most when you sell into or alongside that platform.
• B2B marketing shows. B2B Marketing Exchange and Forrester B2B Summit North America are built around B2B marketing roles: demand generation, account-based marketing (ABM) and go-to-market leadership.
• Discipline shows. Social Media Marketing World, the Experiential Marketing Summit and MAICON each serve one practice: social media, live-event and experiential marketing, and marketing AI.
• The media and advertising week. Advertising Week New York puts brand, agency, media and platform people in one week in New York.

Every show here runs in the US, has a vendor floor or a sponsor program, and was checked on the host’s own live page on 27 September 2026. They are listed by 2027 start date; the two that have not announced 2027 dates yet sit in October, the month they usually run. Two large marketing shows were left out because their host pages could not be reached to confirm their 2027 dates and location. SXSW, SaaStr AI Annual and Dreamforce draw plenty of marketers too, and they are on the tech conferences list.

Two phrases do a lot of work in the table. “On request” means the host sells booths or sponsorships but has not published the price, so you ask for its exhibitor prospectus. “Not published” means the host has not released that figure on the pages checked.

If you want a trade show consultant on your 2027 marketing show calendar, Events Authority works with exhibitors from the first shortlist through the review after the show.

B2B Marketing Exchange

Dates

February 22 to 24, 2027

City

Carlsbad, California

Venue

Omni La Costa Resort & Spa

Vertical

marketing

Who attends

Modern B2B marketers seeking actionable strategies (host description)

Size

not published

Exhibit cost

on request (Solution Provider pass $7,995 throughout registration for the 2027 event; this is a vendor access pass, not a booth price, and no booth or sponsorship price is published) Source: B2B Marketing Exchange registration page, b2bmarketing.exchange (checked 2026-09-27), 2027

Sponsorship

on request

Ticket

$1,500 to $3,000 (All-Access pass: Super Early Bird $1,495 through December 7, 2026; Early Bird $1,695 from December 8, 2026 to January 20, 2027; Standard $1,895 from January 21 to February 20, 2027; Onsite $2,095; group discounts of 10%, 20% and 30% for 3 to 5, 6 to 8 and 9 or more attendees) Source: B2B Marketing Exchange registration page, b2bmarketing.exchange (checked 2026-09-27), 2027
$1,895, full price Source: B2B Marketing Exchange registration page, b2bmarketing.exchange (checked 2026-09-27), All-Access Standard rate, 2027

Best for

new customers, learning. Its host builds the program for B2B demand generation and account-based marketing practitioners, so it suits a vendor whose buyer runs those programs.

Curated from public sources.

Hosted by Demand Gen Report. B2B Marketing Exchange. Hosting an event like this? See exhibitor training for event hosts. Last checked September 27, 2026.

Adobe Summit

Dates

March 22 to 25, 2027

City

Las Vegas, Nevada

Vertical

marketing, tech

Who attends

Leaders defining the future of customer experience (host description)

Size

not published

Exhibit cost

on request (Nine Diamond sponsors listed for 2026 with no prices; sponsorship enquiries go to the host's sponsorship email address) Source: Adobe Summit event page, summit.adobe.com (checked 2026-09-27), 2026

Sponsorship

on request

Ticket

$1,500 to $3,000 (Full Conference Pass $2,295 regular; $1,695 early-bird with the promo codes on the host's page through December 31, 2026; group pricing for three or more attendees) Source: Adobe Summit event page, summit.adobe.com (checked 2026-09-27), 2027
$2,295, full price Source: Adobe Summit event page, summit.adobe.com (checked 2026-09-27), Full Conference Pass regular rate, 2027

Best for

new customers, partners. Adobe's own customer experience show, so it suits a vendor that already sells into or alongside Adobe Experience Cloud customers; for anyone else it is a harder room.

Curated from public sources.

Hosted by Adobe. Adobe Summit. Hosting an event like this? See exhibitor training for event hosts. Last checked September 27, 2026.

Social Media Marketing World

Dates

April 1 to 3, 2027

City

Anaheim, California

Vertical

marketing

Who attends

Marketers close enough to their business to act immediately: small-business marketers, business owners, agencies and consultants (host description)

Size

not published

Exhibit cost

on request

Sponsorship

on request

Ticket

not published

Best for

new customers, learning. The host says plainly that it offers no enterprise playbooks, so it suits a vendor selling to small-business marketers, owners and agencies rather than enterprise teams.

Curated from public sources.

Hosted by Social Media Examiner. Social Media Marketing World. Hosting an event like this? See exhibitor training for event hosts. Last checked September 27, 2026.

Experiential Marketing Summit

Dates

April 27 to 29, 2027

City

Las Vegas, Nevada

Venue

MGM Grand Las Vegas

Vertical

marketing

Who attends

Brand-side event marketers, corporate trade show exhibit managers, event-agency staff, PR professionals, meeting planners, experience designers and event-technology innovators (host description)

Size

not published

Exhibit cost

on request (Exhibit space in the Hall of Ideas; sponsorship tiers named Platinum, Patron, Premier and Elite; no prices on the event page) Source: Experiential Marketing Summit event page, eventmarketer.com (checked 2026-09-27), 2027

Sponsorship

on request

Ticket

$1,500 to $3,000 (3-Day Brand/Agency Pass $1,700 at the Ultra-Early Bird rate through December 31, 2026, then $1,925 (Early Bird), $2,075 (Advance) and $2,300 at full price; Supplier Pass $5,100 to $5,450 on the same steps; other pass types from $499) Source: Experiential Marketing Summit event page, eventmarketer.com (checked 2026-09-27), 2027
$1,700, early-bird price Source: Experiential Marketing Summit event page, eventmarketer.com (checked 2026-09-27), 3-Day Brand/Agency Pass Ultra-Early Bird rate through December 31, 2026, 2027

Best for

new customers, partners. The one show on this list built around experiential and live-event marketing, with a named exhibit hall, so it fits an event technology, staffing or experiential agency vendor.

Curated from public sources.

Hosted by Event Marketer. Experiential Marketing Summit. Hosting an event like this? See exhibitor training for event hosts. Last checked September 27, 2026.

Forrester B2B Summit North America

Dates

May 2 to 4, 2027

City

Phoenix, Arizona

Vertical

marketing

Who attends

B2B executives, leaders and teams: marketing leaders, demand and ABM professionals, customer success leaders and product teams (host description)

Size

not published

Exhibit cost

on request

Sponsorship

on request

Ticket

$1,500 to $3,000 (Early Bird through November 30, 2026: non-client $2,097, client $1,957; team rate for five tickets $8,386 non-client, $7,826 client) Source: Forrester B2B Summit North America event page, forrester.com (checked 2026-09-27), 2027
$2,097, early-bird price Source: Forrester B2B Summit North America event page, forrester.com (checked 2026-09-27), non-client Early Bird rate through November 30, 2026, 2027

Best for

new customers, learning. Built by its host for B2B go-to-market leaders, with a Marketplace for B2B tools, so it suits a vendor selling to marketing, demand and account-based marketing leaders.

Curated from public sources.

Hosted by Forrester Research. Forrester B2B Summit North America. Hosting an event like this? See exhibitor training for event hosts. Last checked September 27, 2026.

UNBOUND

Dates

September 8 to 10, 2027

City

Boston, Massachusetts

Vertical

marketing, sales

Who attends

Modern go-to-market teams across marketing, sales, service and operations (host description)

Size

not published

Exhibit cost

on request

Sponsorship

on request

Ticket

$1,500 to $3,000 (General Admission $1,699 for the September 8 to 10, 2027 event; the first presale sold out and general registration reopens on Cyber Monday; VIP pass price not yet published) Source: UNBOUND event page, unbound.hubspot.com (checked 2026-09-27), 2027
$1,699, full price Source: UNBOUND event page, unbound.hubspot.com (checked 2026-09-27), General Admission, 2027

Best for

new customers, partners. HubSpot's own show for go-to-market teams across marketing, sales, service and operations, so it suits a vendor that sells across the revenue team, and most of all one that sells into or alongside HubSpot.

Curated from public sources.

Hosted by HubSpot. UNBOUND. Hosting an event like this? See exhibitor training for event hosts. Last checked September 27, 2026.

Advertising Week New York

Dates

TBA, usually October

City

Not announced for 2027 (2026: New York, New York)

Vertical

marketing

Who attends

Brand leaders, marketers, advertisers, agency teams, media professionals, creators, platforms, independent agencies and SMB-focused teams (host description)

Size

not published

Exhibit cost

on request

Sponsorship

on request

Ticket

$500 to $1,500 (2026 edition: Delegate $749; passes from $125 (Digital Delegate) to $2,499 (Platinum Delegate); student passes $125; an extra 10% off for 3 or more Delegate passes; 2027 prices not published) Source: Advertising Week New York registration page, newyork2026.advertisingweek.com (checked 2026-09-27), 2026

Best for

new customers, partners. Brand, agency, media and platform people in one week, so it suits a vendor that sells to more than one of those buyers rather than to one function.

Curated from public sources.

Hosted by Advertising Week. Advertising Week New York. Hosting an event like this? See exhibitor training for event hosts. Last checked September 27, 2026.

MAICON (Marketing AI Conference)

Dates

TBA, usually October

City

Not announced for 2027 (2026: Cleveland, Ohio)

Vertical

marketing

Who attends

Marketing and AI leaders: executives, strategists, operators and practitioners implementing and scaling AI (host description)

Size

not published

Exhibit cost

on request (Sponsors confirmed, enquiries through the host's contact page; the pages checked do not confirm a separate exhibit floor, so ask) Source: MAICON event page, marketingaiinstitute.com (checked 2026-09-27), 2026

Sponsorship

on request

Ticket

$1,500 to $3,000 (2026 edition (October 13 to 15, 2026): Main Conference $2,099 at the on-site rate; All-Access and summit bundles cost more; 10% group discount for 4 or more; 2027 prices not published) Source: MAICON registration page, marketingaiinstitute.com (checked 2026-09-27), 2026
$2,099, full price Source: MAICON registration page, marketingaiinstitute.com (checked 2026-09-27), Main Conference on-site rate for the 2026 edition, 2026

Best for

learning, new customers. The one show on this list built around applied marketing AI, so it suits an AI or martech vendor whose buyer is a marketing leader deciding how to adopt AI.

Curated from public sources.

Hosted by Marketing AI Institute. MAICON (Marketing AI Conference). Hosting an event like this? See exhibitor training for event hosts. Last checked September 27, 2026.

How do you choose the right marketing conference to exhibit at?

Start with whose budget is in the room, then pick the kind of show. At a platform show, the room came for one platform: HubSpot describes UNBOUND’s audience as go-to-market teams across marketing, sales, service and operations, and Adobe pitches its Summit to leaders defining the future of customer experience. If your product plugs into HubSpot or Adobe Experience Cloud, that is a warm room. If it does not, you spend the show explaining why you are there. The B2B shows narrow by role instead: Forrester names marketing leaders, demand and ABM professionals, customer success leaders and product teams, and B2B Marketing Exchange builds its program for demand generation and ABM practitioners. Social Media Marketing World narrows by company size as well as practice. Its host says it outright: no enterprise playbooks, and no strategies that need a team of 20.

“On request” opens a conversation, and you get to set its terms. Ask for the exhibitor or sponsorship prospectus, and ask four questions in the same email: who exactly is attending (by role, not a headcount), what the event’s narrative is, who is speaking and about what, and whether there are scheduled opportunities for real conversations, like meals in the expo hall or dedicated showcase time. I laid those four out in a video in September 2025, and the rest of the method is in how to choose the trade shows worth your budget. Two host-specific questions belong in the same email. At B2B Marketing Exchange, ask what a booth adds to the $7,995 Solution Provider pass, since that pass is the one vendor price the host publishes for 2027. At MAICON, ask whether there is a floor at all: the pages checked confirm sponsors, not a separate exhibit hall.

Here’s the truth: choosing the wrong event is the most expensive mistake in events, and a famous name does not make a show the right one. If a host cannot tell you, by role, who will walk the floor, or if your buyer is a small slice of a very broad crowd, attend first. Buy a ticket, book meetings with the buyers you already know will be there, and decide on the booth for the following year. The same goes for the big packages: a $100K sponsorship with little or no airtime for your brand gets a firm no from me.

Then plan backward. My preparation horizon for a show I’ve chosen is at least 12 weeks before the event. Decide what should be true 30 days after the show, and score it against that with the event ROI calculator.

If you are a marketer choosing which of these to attend to learn, the same table works for you: read the attendee line and the ticket band, and skip the exhibit columns.

Run one of these shows? If you want exhibitors who renew next year, Events Authority offers exhibitor training for event hosts.

Common questions

How much does it cost to exhibit at marketing conferences? For 2027, none of the eight hosts on this list published a booth or sponsorship price on the pages checked on 27 September 2026, so all eight price exhibiting on request and you ask each host for its prospectus. What the hosts do publish tells you what to ask about. The Experiential Marketing Summit names its exhibit hall, the Hall of Ideas, and its sponsorship tiers (Platinum, Patron, Premier and Elite) without prices. Adobe Summit lists its 2026 Diamond sponsors with no prices and takes sponsorship enquiries by email. Advertising Week New York offers custom activations and speaking packages through its Partner With Us route. B2B Marketing Exchange sells vendors a Solution Provider pass at $7,995 for its 2027 event, which is an access pass, not a booth.

Which marketing conferences are best for reaching B2B marketing leaders? Forrester B2B Summit North America (May 2 to 4, 2027, Phoenix) is built by its host for B2B executives, leaders and teams, and names marketing leaders, demand and ABM professionals, customer success leaders and product teams, with a Marketplace for B2B tools. B2B Marketing Exchange (February 22 to 24, 2027, Omni La Costa Resort & Spa, Carlsbad, California) builds its program for B2B demand generation and ABM practitioners. UNBOUND (September 8 to 10, 2027, Boston) reaches marketing teams too, alongside sales, service and operations teams. None of the three publishes an attendance figure on the pages checked, so ask each host for one, by role.

Which marketing conferences suit martech vendors? It depends on what your product plugs into. If it works with HubSpot or Adobe Experience Cloud, the platform owners’ own shows put you in front of those customers: UNBOUND in Boston (September 8 to 10, 2027) and Adobe Summit in Las Vegas (March 22 to 25, 2027). If your product is an AI tool for marketing teams, MAICON is the one show on this list built around applied marketing AI; its 2027 dates are not announced yet, and its 2026 edition was set for October 13 to 15 in Cleveland. For a B2B martech vendor with no platform tie, B2B Marketing Exchange and Forrester B2B Summit North America are the rooms built around B2B marketing roles rather than one platform.

Which marketing conferences suit event marketing and experiential agencies? The Experiential Marketing Summit, produced by Event Marketer (April 27 to 29, 2027, MGM Grand Las Vegas). Its host names brand-side event marketers, corporate trade show exhibit managers, event-agency staff, PR professionals, meeting planners, experience designers and event-technology innovators as the room, and it is the one show on this list with a named exhibit hall, the Hall of Ideas. Its 3-Day Brand/Agency Pass for 2027 is $1,700 at the Ultra-Early Bird rate through December 31, 2026, then rises in steps to $2,300 at full price. Suppliers are sold a separate Supplier Pass, from $5,100 to $5,450 depending on when you buy, so ask the host which pass your team needs before you book. Exhibit and sponsorship prices are on request. If your buyer is the brand or agency marketer rather than the event team, Advertising Week New York also draws brand, agency and media people.

Who attends UNBOUND? HubSpot describes UNBOUND’s audience as modern go-to-market teams across marketing, sales, service and operations, and says the event also gathers leaders in business, entertainment, sports, science and beyond. The page checked on 27 September 2026 gives no attendance figure for any year and no breakdown by role, so ask HubSpot for both with the sponsorship information. What HubSpot does publish: the 2027 event runs September 8 to 10 in Boston, General Admission is $1,699, the first presale has sold out, and general registration reopens on Cyber Monday.

What is the ROI of exhibiting at a marketing conference? Compute your own rather than borrowing a benchmark. Before the show, write what should be true 30 days after it. Afterwards, add up the full cost (booth or sponsorship, tickets, travel and your team’s time) and set it against the pipeline and deals you can trace to conversations at the show, counted at the same window every time. Count conversations that led somewhere, not badge scans. The event ROI calculator linked above gives a keep-or-rethink verdict at the counting window you choose.

When are 2027 marketing conference dates announced, and when should I book? Six of the eight have announced 2027 dates: B2B Marketing Exchange (February 22 to 24), Adobe Summit (March 22 to 25), Social Media Marketing World (April 1 to 3), the Experiential Marketing Summit (April 27 to 29), Forrester B2B Summit North America (May 2 to 4) and UNBOUND (September 8 to 10). Two have not: Advertising Week New York and MAICON both usually run in October (2026 editions: October 5 to 8 in New York and October 13 to 15 in Cleveland). My preparation horizon is at least 12 weeks before the event, so preparation for B2B Marketing Exchange should start by November 30, 2026, for Adobe Summit by December 28, 2026, and for Social Media Marketing World by January 7, 2027, which means the booking decision comes before that. Four ticket rates change in the same stretch: Forrester’s early-bird rate ends November 30, 2026, B2B Marketing Exchange’s Super Early Bird on December 7, 2026, and Adobe Summit’s early-bird and the Experiential Marketing Summit’s Ultra-Early Bird on December 31, 2026. If a host wants the contract signed earlier than 12 weeks out, ask for the proposed agenda and proof of scheduled showcase time before you sign.

Which marketing conferences fit a smaller budget? Because no host on this list publishes an exhibit price, the budget question for most small teams is attending only. $500 to $1,500: Advertising Week New York, whose Delegate pass was $749 at its 2026 edition, with passes from $125 (digital) to $2,499 (Platinum); 2027 prices are not out yet. $1,500 to $3,000, for everything else with a published price: B2B Marketing Exchange ($1,495 Super Early Bird through December 7, 2026, then $1,695, then $1,895 at the Standard rate from January 21, 2027), UNBOUND ($1,699 General Admission), the Experiential Marketing Summit ($1,700 for the 3-Day Brand/Agency Pass at the Ultra-Early Bird rate through December 31, 2026, $2,300 full), Forrester B2B Summit North America ($2,097 for non-clients at the early-bird rate through November 30, 2026), MAICON ($2,099 for the Main Conference at the on-site rate of its 2026 edition) and Adobe Summit ($2,295 regular, or $1,695 early-bird with the host’s promo code through December 31, 2026). Social Media Marketing World did not publish a ticket price on the pages checked, so ask the host before you plan around it.

Before you sign for 2027

Know whose budget is in the room. Then ask what the booth costs.

If you’d like a second read on your 2027 marketing shortlist before you sign, Events Authority offers a complimentary event assessment.