Case studies

Four programs.
How each one was built.

Each one covers the brief, what was built and why, and what to take from it. Where the record has results, they are in. Written by Tracie Crites.

012025BOOTH + BREAKOUTIT Nation Connect 2025: City of BSNA miniature city on the show floor. Behavior Boulevard, Phishing Pond, a toy racetrack, and 3,600 branded cars going home in the swag bags.Read the case study

Disclosure

Breach Secure Now engaged Tracie Crites, through SALT Strategies, for this program.

02COLORADO2025BOOTH 811Pax8 Beyond 2025: the movie loungeA movie-theater booth instead of another counter. People sat down, and sitting down is how a conversation starts.Read the case study

Disclosure

Tracie Crites ran Breach Secure Now's trade show and channel event program from 2020 to 2025, first as VP of Sales & Marketing and then as Chief Channel Officer.

03ORLANDO2024BOOTHIT Nation Connect 2024: BSN UniversityA booth built as a campus, so partners had a reason to stay past the badge scan.Read the case study

Disclosure

Tracie Crites ran Breach Secure Now's trade show and channel event program from 2020 to 2025, first as VP of Sales & Marketing and then as Chief Channel Officer.

04PARTNER EVENT2024HOSTEDCheers Around the World: partner appreciation, 2024Partner appreciation built as an event people wanted to attend. Relationships get made between the sessions, not in them.Read the case study

Disclosure

Tracie Crites ran Breach Secure Now's trade show and channel event program from 2020 to 2025, first as VP of Sales & Marketing and then as Chief Channel Officer.

What each one proves

The work behind each service.

Get your event assessment

Four programs.How each one was built.

The work behind each service.

Four programs.
How each one was built.