Editorial policy
How this site
is written.
Who writes it
Every playbook and every case study is written by Tracie Crites, the founder of Events Authority, and carries her byline. The byline links to her profile, which sets out her record. If other authors join, each will have a byline and a profile of their own.
Where the material comes from
Pages draw on programs Tracie Crites ran and events she worked, not on a brief written from the outside. Where a page relies on someone else's work or data, the source is named and linked. Testimonials are quoted exactly as posted, with the person's name, role, date, and a link to the original.
When a page is not finished, the unfinished part is shown as a labelled placeholder. It is never filled with invented text, an invented quote, or an invented name.
The numbers are hers
Any figure attributed to her work comes from a program she ran and sits on an approved list with its source. Each figure keeps its scope: a rate measured across her programs is not presented as an industry benchmark, and a result from one show is not presented as a promise. Approximate figures stay approximate. Nothing is modelled.
The Breach Secure Now relationship
Much of the evidence on this site comes from work for Breach Secure Now, and that work covers two different relationships. Pages disclose the right one at the first point the work is used as evidence, never only in a footer.
July 2020 to August 2025: an officer of the company.
Tracie Crites ran Breach Secure Now's trade show and channel event program from 2020 to 2025, first as VP of Sales & Marketing and then as Chief Channel Officer.
This covers the event program, the sponsorship calendar, IT Nation Connect 2024, the Cheers Around the World partner appreciation event, Pax8 Beyond 2025, and the figures from one IT Nation Connect in that period.
After August 2025: a consulting engagement.
Breach Secure Now engaged Tracie Crites, through SALT Strategies, for this program.
This covers the IT Nation Connect 2025 activation, including the 3,600 branded cars. A page that draws on both periods carries both lines.
Corrections
If something on this site is wrong, say so through the contact form. Errors of fact are corrected promptly. Where a correction changes what a page claims, the page notes the correction and its date.