Corporate event production The room is part of the message

We design the space your guests walk into and the running order of the day, for B2B teams hosting a customer day, a launch, a partner event or a company meeting.

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What you get

• Scope. The theme and set concept, the space guests walk into, a design brief for the stage and the breakout rooms, and the run of show. We run the show flow.
• Outcome. A room and a running order built around one message, the thing you brought guests in to hear.
• Timeline. We start about 12 weeks out. That leaves time for the concept, the design brief and a proper rehearsal.
• Who it’s for. Marketing and events leads at B2B companies, in any industry, whose event has to look and run like the message.
• Who it’s not for. Teams that only need AV equipment and a crew hired. An AV company is the right call for that.

How does it come together?

1. Start with the message. Agree the one thing guests should walk out knowing, before anyone picks a color or a stage size.
2. Pick the concept and the space. A theme that carries the message, and a plan for the room: what guests see first, where they gather, where they stop.
3. Design the stage and breakouts. A design brief for the stage and each breakout room, so whoever builds and runs them works from the same plan.
4. Write the run of show. Every segment in order, with a start time, one owner, the cue that starts it and a plan B. Our run of show template is built the same way.
5. Freeze it, then rehearse. Lock the plan before rehearsal day, put a printed copy in every hand working the event, and walk the show before the doors open.

What does a room with a message look like?

At IT Nation Connect 2025, the booth was a handcrafted miniature city with a racetrack running through it. Every attendee swag bag held a branded toy car, which gave people a reason to walk over and race it. Each landmark on the track stood for one piece of what Breach Secure Now sells, so the race put the message in the order the company wanted it heard.

Read the IT Nation Connect 2025 case study

Your booth isn’t just a backdrop. It’s an extension of your brand. It sets the stage for every conversation and every impression people will have of you during the event.

Events Authority is led by Tracie Crites. She leads every engagement.

Common questions

What does a production engagement cover? The decisions about what guests see and when: the concept, the space, the design brief for the stage and breakouts, and the run of show that ties them together.

Who handles the AV, staging and rigging? Production partners, when you want them. Events Authority designs the event and runs the show flow. If you need AV, staging or rigging, we arrange it through partners on request, or brief the venue’s team or the AV company you already use.

How far ahead should we start? About 12 weeks out. That gives you room to settle the message, design the space and rehearse the run of show before anyone walks in.

Do you work with our venue’s AV team? The design brief and the run of show are written for whoever runs the equipment, whether that is the venue’s team or an AV company you hire. Every segment names its AV cue, so they know what has to be live and on whose signal.

Do you work in our industry? Every industry has customer days, launches and company meetings, and the first question is the same in all of them: what should guests walk out knowing? The example on this page is from a technology trade show. The method starts from the message, not the industry.

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Planning the whole event, not only the room? See corporate event planning.

Where do you start?

Tell us about the event, who it’s for and the one thing the room has to say, and you get a written read on where the plan is likely to leak.

Get your event assessment