Healthcare Trade Shows 2027: Where to Exhibit, Who Attends and What to Ask the Host

Listed by 2027 start date, with the two shows whose 2027 dates are not yet announced placed in the month they usually run. Updated September 28, 2026.

Nine 2027 healthcare trade shows and conferences where a company that sells to hospitals, health systems, practices or payers can meet its buyers, with the same exhibitor facts for every one: who attends, how big it is, what a booth and a ticket cost, and what each show is best for.

The healthcare trade show lists that rank today give you a date, a city and sometimes an attendance count. None of the ones checked for this page prices a booth or a sponsorship for any show. This list is written for the marketing, events or sales lead at a health IT, medical device or services company who has to decide where the 2027 budget goes, and every figure below carries its source and the year it belongs to. It is one of Events Authority’s conference lists by industry.

None of the nine hosts published a booth price or a sponsorship price on the pages checked, and none published a general ticket rate for 2027. So the exhibit column tells you what to ask for, not what to budget. What the hosts do publish is who they built the room for. That is where the decision starts anyway.

The shows fall into five kinds, and the kind tells you whose budget is in the room:

• Health IT floor shows. HIMSS Global Health Conference & Exhibition, ViVE and HLTH USA are large exhibit floors for health system, payer and digital health leaders. HIMSS has the largest published room on this list, ViVE targets CIOs, CTOs, CMIOs and digital health executives, and HLTH mixes payers, providers, employers, pharma and investors.
• The executive meeting. The AHA Leadership Summit gathers senior hospital and health system leaders around care models and operations. It sells sponsorship, but the room is built for relationships more than for a buying floor.
• Functional meetings. One budget holder is in the room: finance at the HFMA Annual Conference, facilities and engineering at the ASHE Health Care Facilities Innovation Conference, which its host describes as a meeting of health care facility management professionals.
• Clinical meetings. The RSNA Annual Meeting serves the radiology community and AAFP FMX (Family Medicine Experience) serves family medicine. Both run an exhibit hall beside a program built for clinicians.
• The medtech manufacturing show. MD&M West is built around medical device design and manufacturing, so it serves suppliers selling to device makers more than companies selling to hospitals.

Every show here runs in the US, has an exhibit floor or a sponsor program, and was checked on the host’s own live pages in late September 2026. Seven have published their 2027 dates and are listed by start date. AAFP FMX and HLTH USA have not announced 2027 dates yet, so they sit in the month they usually run, October and November. Several other healthcare shows were left out, either because their host pages could not be reached to confirm anything or because the show is splitting into separate meetings in 2027.

Two phrases do a lot of work in the table. “On request” means the host sells booths or sponsorships but has not published the price, so you ask for its exhibitor prospectus. “Not published” means the host has not released that figure on the pages checked. Neither is a verdict on the show. Both tell you what to ask before you sign.

If you want a trade show consultant on your 2027 healthcare show calendar, Events Authority works with exhibitors from the first shortlist through the review after the show.

MD&M West

Dates

February 9 to 11, 2027

City

Anaheim, California

Venue

Anaheim Convention Center

Vertical

healthcare

Who attends

Not stated by role on the host pages checked, which give scale figures instead; ask the host for its attendee profile

Size

5,000 to 20,000 (14,100+ verified attendees, 1,800+ exhibitors, 54 countries and 334,000+ square feet of show floor, as the host states them for MD&M West 2027) Source: MD&M West Why Exhibit page, mdmwest.com (checked 2026-09-28), 2027

Exhibit cost

on request (booth reservation and sponsorship links on the page; no price shown, pricing sits in the booth reservation process) Source: MD&M West Why Exhibit page, mdmwest.com (checked 2026-09-28), 2027

Sponsorship

on request

Ticket

not published

Best for

new customers, partners. It is the one show on this list built around medical device design and manufacturing, so it suits a supplier of components, contract manufacturing or design services that sells to device makers.

Curated from public sources.

Hosted by Informa Markets. MD&M West. Hosting an event like this? See exhibitor training for event hosts. Last checked September 27, 2026.

ViVE

Dates

March 14 to 17, 2027

City

Nashville, Tennessee

Venue

Music City Center

Vertical

healthcare, tech

Who attends

Health system and payer leaders with innovators, investors and solution partners; the host targets CIOs, CTOs, CMIOs and digital health executives (host description)

Size

5,000 to 20,000 ("7,000+ executives across the ecosystem", the host's figure on its ViVE 2027 page) Source: ViVE event page, hlth.com (checked 2026-09-28), 2027

Exhibit cost

on request (Title and Standard sponsors named, with a Become a Sponsor link; no prices on the page) Source: ViVE event page, hlth.com (checked 2026-09-28), 2027

Sponsorship

on request

Ticket

not published

Best for

new customers, partners. Its host targets the CIOs, CTOs, CMIOs and digital health executives of health systems and payers, so it suits a vendor whose buyer runs health IT or digital health.

Curated from public sources.

Hosted by HLTH and CHIME (co-creators). ViVE. Hosting an event like this? See exhibitor training for event hosts. Last checked September 27, 2026.

HIMSS Global Health Conference & Exhibition

Dates

April 5 to 8, 2027

City

Chicago, Illinois

Venue

McCormick Place

Vertical

healthcare, tech

Who attends

Health system executives and clinical leaders; government and public sector officials; startups, investors and digital health disruptors; payers, consultants and tech vendors (host description)

Size

20,000+ ("over 24,000+ healthcare pioneers converged", the host's wording for HIMSS26) Source: HIMSS Global Health Conference & Exhibition home page, himssconference.com (checked 2026-09-28), 2026

Exhibit cost

on request (the page links an HIMSS27 Prospectus and an exhibitor list with floor plan; no booth price on the page) Source: HIMSS Global Health Conference & Exhibition home page, himssconference.com (checked 2026-09-28), 2027

Sponsorship

on request

Ticket

not published

Best for

new customers, partners. Its host names health system executives, clinical leaders, payers and tech vendors in one room, the largest on this list by its host's own figure, so it is the default health IT floor for a vendor selling to health systems.

Curated from public sources.

Hosted by HIMSS (Informa Markets). HIMSS Global Health Conference & Exhibition. Hosting an event like this? See exhibitor training for event hosts. Last checked September 27, 2026.

HFMA Annual Conference

Dates

June 27 to 30, 2027

City

Denver, Colorado

Vertical

healthcare

Who attends

Healthcare finance professionals and executives in the field (host description)

Size

not published

Exhibit cost

on request (an exhibiting and sponsorship prospectus is offered; packages include exhibit space, branding, one-on-one executive meetings, conference badges, thought-leadership opportunities and attendee lists; no prices on the page) Source: HFMA Annual Conference page, hfma.org (checked 2026-09-28), 2027

Sponsorship

on request

Ticket

not published

Best for

new customers, partners. Its host bills it as the premier event for healthcare finance professionals, so it is the room for a vendor selling revenue-cycle, billing or financial-operations technology.

Curated from public sources.

Hosted by Healthcare Financial Management Association (HFMA). HFMA Annual Conference. Hosting an event like this? See exhibitor training for event hosts. Last checked September 28, 2026.

AHA Leadership Summit

Dates

July 18 to 20, 2027

City

San Diego, California

Vertical

healthcare

Who attends

Senior hospital and health system leaders working on care models, organizational resilience, care delivery and operations (host description)

Size

not published

Exhibit cost

on request (sponsorship and exhibit program confirmed; the host says information on its 2027 sponsor opportunities will be available soon) Source: AHA Leadership Summit sponsor and exhibit section, leadershipsummit.aha.org (checked 2026-09-28), 2027

Sponsorship

on request

Ticket

not published (registration opens in early 2027, per the host) Source: AHA Leadership Summit home page, leadershipsummit.aha.org (checked 2026-09-28), 2027

Best for

partners, new customers. Its host sells sponsorship for targeted connections with senior health care executives, so it suits a vendor building relationships with hospital leadership more than one looking for a busy buying floor.

Curated from public sources.

Hosted by American Hospital Association (AHA). AHA Leadership Summit. Hosting an event like this? See exhibitor training for event hosts. Last checked September 27, 2026.

ASHE Health Care Facilities Innovation Conference

Dates

August 1 to 4, 2027

City

Denver, Colorado

Venue

Colorado Convention Center

Vertical

healthcare

Who attends

Health care facility management professionals (host description)

Size

not published

Exhibit cost

on request

Sponsorship

on request

Ticket

not published

Best for

new customers, learning. It is the one show on this list built around health care facilities and engineering, so it suits a vendor selling building, construction or engineering products and services to health systems.

Curated from public sources.

Hosted by American Society for Health Care Engineering (ASHE), part of the American Hospital Association. ASHE Health Care Facilities Innovation Conference. Hosting an event like this? See exhibitor training for event hosts. Last checked September 28, 2026.

AAFP FMX (Family Medicine Experience)

Dates

TBA, usually October

City

Not announced for 2027 (2026: Nashville, Tennessee)

Vertical

healthcare

Who attends

Family physicians and their primary-care colleagues, around clinical expertise and practical strategies (host framing)

Size

not published

Exhibit cost

on request (an Expo Hall with a browsable exhibitor list and map at the 2026 edition; no exhibit price on the page) Source: FMX event page, aafp.org (checked 2026-09-28), 2026

Sponsorship

on request

Ticket

not published

Best for

new customers, learning. Its host's room is family physicians and primary care, so it suits a vendor selling directly into primary-care practices.

Curated from public sources.

Hosted by American Academy of Family Physicians (AAFP). AAFP FMX (Family Medicine Experience). Hosting an event like this? See exhibitor training for event hosts. Last checked September 27, 2026.

RSNA Annual Meeting

Dates

November 14 to 18, 2027

City

Not stated for 2027 (2026: Chicago, Illinois)

Vertical

healthcare

Who attends

The global radiology community: radiologists and imaging scientists (host description)

Size

not published

Exhibit cost

on request (Technical Exhibits run alongside the meeting, with exhibitor and sponsorship pages; no prices captured) Source: RSNA annual meeting pages, rsna.org (checked 2026-09-28), 2026

Sponsorship

on request

Ticket

not published

Best for

new customers, learning. Its host describes it as the meeting of the global radiology community, so it suits a vendor selling imaging or diagnostic technology to radiologists and imaging scientists.

Curated from public sources.

Hosted by Radiological Society of North America (RSNA). RSNA Annual Meeting. Hosting an event like this? See exhibitor training for event hosts. Last checked September 27, 2026.

HLTH USA

Dates

TBA, usually November

City

Not announced for 2027 (2026: Las Vegas, Nevada)

Vertical

healthcare, tech

Who attends

Employers, government, health tech, investors, nurses and physicians, payers, pharma and life sciences, providers and startups (host's sector list)

Size

5,000 to 20,000 (12,250+ attendees, including 4,400+ C-suite executives, the host's figures for HLTH USA 2026) Source: HLTH USA event page, hlth.com (checked 2026-09-28), 2026

Exhibit cost

on request (950+ sponsors and exhibitors at HLTH USA 2026, per the host; no prices on the page) Source: HLTH USA event page, hlth.com (checked 2026-09-28), 2026

Sponsorship

on request

Ticket

not published

Best for

new customers, partners. Its host puts payers, providers, employers, pharma and investors in one room, so it suits an enterprise health-tech vendor that sells to more than one of those buyers.

Curated from public sources.

Hosted by HLTH. HLTH USA. Hosting an event like this? See exhibitor training for event hosts. Last checked September 27, 2026.

How do you choose the right healthcare trade show to exhibit at?

Start with who signs for your product, then find the room where that person is. Let’s say you sell revenue-cycle software. The finance leaders decide, and the HFMA Annual Conference is the one its host bills as the premier event for healthcare finance professionals. At HIMSS the same buyers can be there too, but as one group among many: health system executives, clinical leaders, payers, government officials, investors and other vendors share that floor. The same logic runs down the list. Facilities and engineering buyers: ASHE. Radiology: RSNA. Primary-care practices: FMX. Health IT and digital health leaders: HIMSS, ViVE and HLTH. Relationships with the hospital C-suite: the AHA Leadership Summit. Device makers, if you supply them: MD&M West.

Treat “on request” as a list of questions. Ask each host for the same things in one email: the exhibitor prospectus with booth sizes and prices, the smallest space or package it sells, an attendee profile by role, and an attendance figure tied to the 2027 edition. Several hosts already point you to the document. HIMSS links an HIMSS27 prospectus from its home page, HFMA offers an exhibiting and sponsorship prospectus, and MD&M West sends exhibitors to its booth reservation process for prices. Then add four questions: who exactly is attending (by role, not a headcount), what the event’s narrative is, who is speaking and about what, and whether there are scheduled opportunities for real conversations, like meals in the expo hall or dedicated showcase time. I laid those four out in a video in September 2025, and the rest of the method is in how to choose the trade shows worth your budget.

Here’s the truth: choosing the wrong event is the most expensive mistake in events, and the biggest healthcare floor is not automatically the right one. If a host cannot tell you, by role, who will walk the floor, or if your buyer is a small slice of a very broad crowd, attend first. Buy a ticket, book meetings with the buyers you already know will be there, and decide on the booth for the following year. The same goes for the big packages: a $100K sponsorship with little or no airtime for your brand gets a firm no from me.

Then plan backward, and mind the calendar, because the 2027 season starts early: MD&M West in February, ViVE in March and HIMSS in April. My preparation horizon for a show I’ve chosen is at least 12 weeks before the event, so preparation for those three starts between mid-November 2026 and mid-January 2027, and the booking decision comes before that. Decide what should be true 30 days after the show, and score it against that with the event ROI calculator.

If you are a healthcare professional choosing which of these to attend, the same table works for you: read the attendee line and skip the exhibit columns, and check each host’s registration page, because none of these hosts showed a 2027 ticket price on the pages checked.

Run one of these shows? If you want exhibitors who renew next year, Events Authority offers exhibitor training for event hosts.

Common questions

How much does it cost to exhibit at a healthcare trade show? For 2027, none of the nine hosts on this list published a booth or sponsorship price on the pages checked in late September 2026, so all nine price exhibiting on request and you ask each host for its prospectus. What the hosts do publish tells you where to ask. HIMSS links an HIMSS27 Prospectus from its home page. HFMA offers an exhibiting and sponsorship prospectus and says its packages include exhibit space, branding, one-on-one executive meetings, conference badges, thought-leadership opportunities and attendee lists. MD&M West sends exhibitors to its booth reservation process for prices. ViVE names Title and Standard sponsors without prices. The American Hospital Association says information on sponsor opportunities for the 2027 AHA Leadership Summit will be available soon. Whatever the space costs, your build, freight, travel and your team’s time come on top.

Which healthcare trade shows are best for health IT vendors? The three health IT floor shows. HIMSS Global Health Conference & Exhibition (April 5 to 8, 2027, McCormick Place, Chicago) names health system executives and clinical leaders, government officials, payers, investors, startups and tech vendors as its room. ViVE (March 14 to 17, 2027, Music City Center, Nashville) targets CIOs, CTOs, CMIOs and digital health executives from health systems and payers; it moves to Nashville after its 2026 edition in Los Angeles. HLTH USA puts payers, providers, employers, pharma, investors and startups in one room; its 2027 dates are not announced, and its 2026 edition runs November 15 to 18 at The Venetian Expo Center, Las Vegas. A practical rule: if your buyer is the CIO, look hardest at ViVE; if you sell across the whole health system, HIMSS; if your deal also involves payers, employers or pharma, HLTH.

Which healthcare conferences reach hospital executives? The AHA Leadership Summit (July 18 to 20, 2027, San Diego) is the American Hospital Association’s meeting for senior hospital and health system leaders, and its host sells sponsorship for “targeted connections with senior health care executives.” Registration opens in early 2027, and the host says its 2027 sponsor information will be available soon. HIMSS and ViVE also draw health system executives, alongside IT and clinical leaders. For one executive function, the HFMA Annual Conference (June 27 to 30, 2027, Colorado) is built for healthcare finance professionals and executives.

Which healthcare trade shows suit medical device manufacturers? It depends which side of the sale you are on. If you supply device makers with components, contract manufacturing or design services, MD&M West (February 9 to 11, 2027, Anaheim Convention Center) is the show on this list built around medical device design and manufacturing; its host states 14,100+ verified attendees and 1,800+ exhibitors for the 2027 edition. The host pages checked do not break the room down by role, so ask for that before you book. If you are a device maker selling to clinicians, go where the specialty meets: the RSNA Annual Meeting for radiology and imaging (November 14 to 18, 2027), or AAFP FMX for family medicine and primary care (usually October).

Who attends HIMSS, and how many? HIMSS describes its attendees as health system executives and clinical leaders; government and public sector officials; startups, investors and digital health disruptors; payers, consultants and top tech vendors; and healthcare tech leaders from across the globe. On its home page, the host says of HIMSS26: “over 24,000+ healthcare pioneers converged” (checked late September 2026). That is the host’s own figure for the 2026 edition, not a forecast for 2027. HIMSS27 runs April 5 to 8, 2027 at McCormick Place, Chicago, with a pre-conference day on April 5 and the conference and exhibition on April 6 to 8.

What is the ROI of exhibiting at a healthcare trade show? Compute your own rather than borrowing a benchmark. Before the show, write what should be true 30 days after it. Afterwards, add up the full cost (booth space or sponsorship, the build, freight, tickets, travel and your team’s time) and set it against the pipeline and deals you can trace to conversations at the show, counted at the same window every time. Count conversations that led somewhere, not badge scans. The event ROI calculator linked above gives a keep-or-rethink verdict at the counting window you choose.

When are 2027 healthcare trade show dates announced, and when should I book? Seven of the nine have announced 2027 dates: MD&M West (February 9 to 11), ViVE (March 14 to 17), HIMSS (April 5 to 8), the HFMA Annual Conference (June 27 to 30), the AHA Leadership Summit (July 18 to 20), the ASHE Health Care Facilities Innovation Conference (August 1 to 4) and the RSNA Annual Meeting (November 14 to 18). RSNA’s host says its 2027 meeting starts two weeks earlier; its 2026 meeting runs November 29 to December 3 at McCormick Place, Chicago, and the 2027 city is not stated on the pages checked. Two have not announced: AAFP FMX usually runs in October (2026: October 20 to 24, Music City Center, Nashville) and HLTH USA in November (2026: November 15 to 18, Las Vegas). My preparation horizon is at least 12 weeks before the event, so preparation should start by November 17, 2026 for MD&M West, December 20, 2026 for ViVE and January 11, 2027 for HIMSS, which means the booking decision comes before that. If a host wants the contract signed earlier than 12 weeks out, ask for the proposed agenda and proof of scheduled showcase time before you sign.

Which healthcare trade shows fit a smaller budget? No host on this list published a booth price or a 2027 general ticket rate on the pages checked, so none of these shows can be called the cheap option on the evidence. What a smaller budget can control is fit. If you sell to one function, the functional and clinical meetings (HFMA for finance, ASHE for facilities and engineering, RSNA for radiology, FMX for primary care) keep your spend pointed at one kind of buyer instead of a slice of a very broad crowd. Ask each host for the smallest space or package it sells, and compare those answers before you price the big floors. If even the smallest option is out of reach this year, attend, book meetings in advance, and let the first year tell you whether a booth is worth it.

Before you sign for 2027

Know who signs for your product. Then find the room they are in.

If you’d like a second read on your 2027 healthcare shortlist before you sign, Events Authority offers a complimentary event assessment.